Electronic Commerce Principles and Practice By Hossein Bidgoli

Electronic Commerce Principles and Practice By Hossein Bidgoli

Contents:

Part I Electronic Commerce Basics

CHAPTER 1 Getting Started with Electronic Commerce

CHAPTER 2 Electronic Commerce Fundamentals

CHAPTER 3 Electronic Commerce in Action

CHAPTER 4 Intranets and Extranets

CHAPTER 5 Electronic Data Interchange

Part II Electronic Commerce Supporting Activities

CHAPTER 6 Electronic Payment Systems

CHAPTER 7 Marketing and Advertising on the Web

Part III Implementation and Management Issues in Electronic Commerce

CHAPTER 8 Technologies and Applications to Support Electronic Commerce

CHAPTER 9 Infrastructure for Electronic Commerce

CHAPTER 10 Personal, Social, Organizational, Legal, Tax, and International Issues

CHAPTER 11 Security Issues and Measures: Protecting Electronic Commerce Resources

CHAPTER 12 Building a Successful Electronic Commerce Site: A Life Cycle Approach

Preface:

Electronic commerce (e-commerce) improves the efficiency and effectiveness of businesses, governments, and not-for-profit agencies. The ability to conduct business all over the world 7 days a week and 24 hours a day is a major advantage of being online. In many cases e-commerce technologies lower the cost of production and distribution of goods and services. However, going online does not guarantee success if a sound business model is not followed and if the limitations and strengths of this evolving technology are not carefully analyzed. In the past few years, thee-commerce world has experienced many successes and failures. At the same time, the number of goods and services sold online has in creased daily. Puree-businesses, such as eBay, and traditional businesses, such as Dell Computer, have demonstrated significant savings and increased revenues by using the Web. This book is filled with many successful applications of this growing technology.